House of Fronts
House of Fronts – A Seamless Fusion of E-Commerce, Custom UI/UX, and Brand Identity for a Premium Interior Design Experience
House of Fronts is a high-end e-commerce platform transforming IKEA PAX wardrobes with custom fronts. I designed and developed the entire brand identity, user experience, and WooCommerce store, ensuring a seamless, intuitive shopping journey.
From a refined visual identity to a fully customized product selection system, every element enhances usability and elevates the brand. The result is a high-performance, design-focused platform that empowers customers with limitless customization—built with precision, aesthetics, and scalability in mind.
A Sophisticated and Customizable Brand Identity
House of Fronts needed a brand that reflected sophistication and customization. I developed a unique HF icon, bespoke typography, and a cohesive visual identity that balances modern minimalism with premium appeal. Every detail, from color palettes to typography, was designed to establish trust, clarity, and a high-end feel—ensuring the brand stands out in the interior design market.
Immersive Design, Seamless Shopping Experience
The homepage features bold imagery, smooth animations, and an intuitive flow. An interactive “How It Works” section simplifies customization, while quick-access collections and categorized FAQs ensure effortless navigation. Every element is designed for clarity, elegance, and engagement.
Smart Product Configuration for Effortless Customization
A refined selection system allows users to configure dimensions, finishes, and sides with ease. Enhanced WooCommerce variations ensure a smooth experience, while a structured layout presents options clearly. Custom NCS color selection and a dynamic summary streamline the ordering process, making customization intuitive and precise.
Intuitive Product Configuration with Smart Selection Logic
The challenge was simplifying product customization while maintaining flexibility. The solution—custom-developed collection pages with an advanced selector—guides users through material, color, and variant choices seamlessly. With intelligent logic, the system ensures a smooth, error-free selection process, making customization effortless and precise.
Reinventing WooCommerce Variations for a Flawless User Experience
We completely redefined WooCommerce variations by integrating custom information, images, and the ability to add each variant by quantity. With two distinct view options and advanced AND-logic filtering, navigating nearly 200 variants is effortless. The result—a lightning-fast, intuitive selection process that ensures users find exactly what they need with ease.
Pre-Cart System & Optimized NCS Selection for Precision Ordering
To prevent incomplete selections and misreported add-to-cart data, we introduced a pre-cart step that allows users to review and finalize all variants in a structured summary before adding them to the cart. This ensures a smooth bulk selection process, even for orders with 10-20 products. The cart itself is optimized for clarity, with NCS color selection seamlessly integrated—visible only when an NCS product is added, allowing for precise customization without unnecessary complexity.
