The problem of the established brand that doesn’t have a clear value to offer beside quality is that it needs to stand out and present itself better than the competition. This is our WHY.
Personal Beauty Exper was also trying to build out some division within the brand but because of how it was structured visually it didn’t work really well.
We decided to use Personal as a main part of the name and use xyz expert as extension. Therefore we could create a simple word mark with extensions like Beauty Expert – the basic one, Slim Expert, Skin Expert, SPA Expert – this setup gives us endless ability for new sub brands creations.